Press Release

ISS MI Research Shows Increase in Advisors Investing in Alternatives, With Private Credit Leading Alternative Investments 

NEW YORK (January 24, 2025) – ISS Market Intelligence (MI), a leading provider of data, analytics, insights, media, and events solutions to the global financial services industry, announced the latest results of its ISS MI Advisor Pulse Series – Alternatives study, comprised of results from almost 700 interviews with U.S.-based financial advisors in November 2024.  

Intermediary advisors are a critical source for asset managers to target when seeking to expand the distribution of their alternative offerings. The complexity of these strategies means many investors will require the expertise of an advisor to walk them through private and frequently opaque markets. 

The report explores the consistent increase in financial advisors investing client dollars in alternatives. In 2024, 45 percent of advisors said they invested in alternatives, compared to 43 percent at the end of 2023 and 39 percent at the end of 2021.  

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Media Contact

Hayley Tarleton, Marketing
press@issmarketintelligence.com

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