Press Release

Pridham Report: U.K. Fund Group Net Retail Sales Show Improvement

Key Findings from the latest issue of The Pridham Report

LONDON (February 13, 2025) – The latest edition of the Pridham Report revealed an improvement in net retail sales in Q4 2024. Gains were broad with nearly six in 10 (56 percent) U.K. fund groups reporting improved onshore net sales in Q4 as volatile retail money returned to the market.

This is an increase of 20 percentage points on the previous quarter, highlighting how changeable investor confidence remains in the current environment.

The Pridham Report, by ISS Market Intelligence (ISS MI), monitors sales and asset trends in the U.K. fund market using data supplied by over 45 of the largest fund groups operating in the U.K. It is the most comprehensive report of its kind.

Overall 2024 was a much better year for fund groups. While sales bounced back in Q4 from Q3’s annual low, significant outflows in September and October make it clear that investor sentiment is still fragile. The end of Q4 resurgence was driven by investors being able to move beyond U.K. budget uncertainty and investors looking to profit from soaring markets following the U.S. election.

Benjamin Reed-Hurwitz

EMEA Research leader at ISS MI

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Georgia Reveley, Marketing
press@issmarketintelligence.com

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